Tuesday, May 8, 2007

That's bone. And the lettering is something called Silian Rail.



There's no debate that the idea of judging a person solely on his business card has been around for awhile. But when you spot something truly genius, it can take your breath away. Take our friend Dr. So & So with MAXIMUS. If the gold lettering, and for those of you who don't have 3D glasses on, raised Times New Roman bold-face haven't set off the douche bag alarm in your head, then the quote under the title should. "Helping government serve the people." You could easily mistake this for a penis enlargement company, in fact I'm sure there's a court battle in the San Fernando Valley over trademark right now. Come on Dr. So & So you're no friend of the human being component of the word person, you're more good buddies with the corporation (law-defined person). So & So the lobbyist isn't green backing the glad hands of Senator Rightside for your children's educational interest. This d-bag ought to take a lesson from mother dearest below:



Keep it simple, make sure your logo doesn't give you a persona you don't want and try and take it easy on raised lettering and any use of gold font colors. Also, no script of any kind.

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